“Typical FMCG packaging has a short shelf-life but fast turnarounds, tricky consistency demands and runs that can be achingly long. Curtis Packaging in Redhill surmounted them all with what one judge said were “samples that pushed boundaries of what I thought possible”. They included packaging for Jo Loves’ body sprays, Tisserand, the gourmet Marshmallowist and House of Life beauty brand. The latter involved “tearing up the manufacturing tolerance rule book”: embossing made in-press colour measuring of ink impossible so operators had to print “the old-fashioned way” to ensure consistency. Another challenge was minimising movement between foiling and cutting processes. The result – a gold-foiled logo perfectly central to a two-piece carton – is testament to the time and effort needed to win this demanding category for Curtis.”

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