The ‘Marshmallowist ‘, Oonagh Simms started her brand of unique marshmallows on a Portobello Road market stall.
The Marshmallowist came to Curtis with a problem. Their amazing gourmet marshmallows were loved by customers and retailers, but their packaging wasn’t. So, began a collaboration between a very talented designer, Veronica Lethorn and Curtis to transform the brand’s image. Veronica had a very clear but challenging design which pushed the skills of our printing and finishing teams.
Each pack reflects a different colour matching to the flavours of the marshmallows.
The packaging was designed to have a real vibrancy and shelf appeal to interact with the consumer. We are absolutely thrilled the impact the cartons have had, gaining worldwide acclaim featured in many well-known magazines and newspapers.
This has been an exceptional project. We look forward to seeing her new launch of flavours soon and wish her every success.
Read attached Press Release to find out more.