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Promoting Peace Through Business

Women for Women International – Promoting Peace Through Business

Women for Women International (WFWI) is a charity that helps and supports women who have been victims of war. Women who have had to struggle for their very survival and that of their families, their stories are often shocking, but with the support of WFWI, their lives are being transformed, terror and fear is being replaced by hope and positive change. WFWI work with women in eight war torn and post conflict countries around the world, enrolling them onto a one year programme, where they learn job skills and business training, enabling them to provide for their families and communities, giving them back control of their lives and futures.

In April 2012 a new fragrance called ‘IN PEACE’ (Eau De Parfum 50ml) was launched exclusively in Space NK, to support and create awareness of the work of WFWI. Created by Internationally Acclaimed Perfumer Azzi Glasser, the fragrance ‘IN PEACE’ opens with top notes of Pimento and Freesia introducing you to a wonderfully fresh, white world and sets a serene mood. Divine French Iris, soft Mimosa and creamy Suede notes open to reveal the passionate heart of the fragrance. Finally the peaceful base of skin caressing White Musk, Sandalwood and Tonka Bean infuse your senses, leaving a very feminine, lasting impression to symbolise hope and peace, whilst gently reminding the wearer that they have helped change women’s lives for the better. Launched by Nicky Kinnaird, Founder of Space NK, in the UK and the USA. ‘IN PEACE’ is currently Space NK’s No: 1 selling fragrance with 10% of all sales going to WFWI. To date, an average of one woman a week is being supported by Space NK ‘IN PEACE’ sales. Due to positive media coverage, including – Vogue, Tatler, Red Magazine and the Evening Standard, Space NK’s PR campaign for ‘IN PEACE’ has reached an estimated 20 million people, increasing awareness of the work of WFWI.

Many people, businesses and organisations came together to produce ‘IN PEACE’, giving their time and expertise at a very low, or no cost to make the perfume possible. It was an act of hope and faith that through good business peace could be promoted and supported around the world. Curtis Packaging was part of this amazing venture, helping to design and manufacture the beautiful, and much complimented ‘IN PEACE’ boxes. The ‘IN PEACE’ Brand Designer said –

Without the support, skill and sheer generosity of Curtis and other key suppliers, ‘IN PEACE’ quite simply would not have happened. There are already a handful of women and their families around the world who owe their future to this group of visionary businesses. Producing this fine fragrance to the standard of the World’s Great Perfume Houses, this project was an act of faith and hope that one day we can live ‘IN PEACE’. Curtis Packaging believed in the project and were key in making it happen – how can we ever thank them enough ? 

Buying ‘IN PEACE’ is an act of hope and faith that one day we will all live in peace.

Exclusively sold at Space NK apothecary, or online at –

For more information on WFWI please see –
Twitter: @womenforwomenuk

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